Fake Reviews on Websites – Advice for Spas

Tuesday, July 21, 2009

Fake Reviews on Websites – Advice for Spas Take Control of Your Spa’s ‘Online Reputation’ – It’s An Important Way to Drive New Business By Susie Ellis, SpaFinder Insider A cosmetic surgery company, Lifestyle Lift , that told its employees to post fake positive consumer reviews on the Web, has been fined $300,000 for fraud. Wow…that’s attention getting. This disturbing news item provides a great springboard to talk about the explosive new world of online consumer spa reviews – and assure that the spa and wellness industry doesn’t get mixed up with the kind of snake-oil tactics adopted by some in the cosmetic surgery industry, such as Lifestyle Lift’s duplicitous scheme.

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Fake Reviews on Websites – Advice for Spas

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